As many of you know, advertising is offered as a major, a four year degree program, at many distinguished institutions of higher learning. Therefore, I conclude that there must be a lot more to it than most of us would imagine.
However, I must say that lately, I have been observing such terrible advertisements, particularly in print media, that I have begun to wonder what they are teaching in those classes. I have decided to start a new segment called "Advertisements that Blow" - which will be posted every time I see one of these monstrosities.
On that note - if
anyone is currently reading this garbage - I want to give you all this opportunity to send me your ideas!!! If you see a terrible ad, send it to me, email: mbmacdonald@gmail.com. Feel free to let me know ANYTHING you want to see mentioned on this blog. You want my opinion on something, I'll serve it up, piping hot. I especially would love to see some comments in the comments section (at the bottom of each post). I mean, I'm trying to become a minor internet celebrity here - and a loyal group of readers/sycophants is definitely a requirement. So comment! I love you all.
Ok so my advertisement that blows today is for a new(?) TBS television program (?) called the Bill Engvall Show.

I have never of heard of this program, but I am going to try to guess what it's about based on this advertisement. Here goes:
The man seated at the center, who I assume must be the great Bill Engvall himself, is a master inventor renowned throughout the world. Money, servants, fame, above-average intelligence - he has everything. Everything, except the love of a family. So our hero Maestro Engvall embarks on a mission to build a loving family - not in the traditional way, no. Our hero decides to put his skill as an engineer to use - and create a totally perfect, state-of-the-art robotic family!
It doesn't take our hero long to create three beautiful, perfect, robots of the finest titanium and hardened molded plastic: his beautiful wife, the MomBot, and his two perfect Aryan children, SonBot and DaughterBot. However, all three look identical, and he worries he will not be able to tell them apart. Having never had a family of own, he has no idea what they should look or act like, so, he turns to the family sitcoms of the late 90's, such as "Two of a Kind" and "8 Simple Rules for Dating my Teenage Daughter" for inspiration. After many grueling hours of research, he comes up with a personality profile for each family member, and uses these profiles to make specified modifications to each Bot.

He gives the DaughterBot the best wig money can buy from the
HairDo by Jessica Simpson Collection. He also glues a cell phone to the side of her face and locks her eyes in the back of her sockets so she appears to be rolling them at all times. He takes the audio chip from the game "Mall Madness" and installs it in her hard drive. She can now say phrases such as: "That is so last season!" and "Daddy gimme your AmEx!"

After watching a few hours of Disney Channel sitcoms, Engvall learns that boys are now wearing their hair in the
"Posh Bob" style, so gives his SonBot this most manly haircut. He also arranges his facial expression into a permanent sneer and installs the "skater 'tude" software package that was originally developed for Tony Hawk's ProSkater on Playstation.

Finally, he gives MomBot the patented Mom Hair, and a few choice peices from the Jaclyn Smith Collection for Kmart. She does not need an audio chip, Engvall decides.
His family is now complete. Or is it? Suddenly Engvall wonders, with such an ungodly perfect family, how will they ever get into any hilarious predicaments like his sitcom heroes? They need someone else, a family member who isn't perfect, who is inexplicably different from the rest, someone who would serve as both a catalyst for trouble, and the butt of well-timed jokes.
Engvall decides that a third "weirdo" child is necessary. However, left with only scraps from the construction of the previous three Bots, Engvall's FreakBot ends up looking much less refined than the others. It is almost completely lacking in human resemblance.
Oh well, Engvall says to himself,
we'll work it into the jokes.
Engvall finds himself grasping at straws for a personality profile for this third child, so, finally. in desperation, he thrusts a "science" book into his hands, programs him to carry it everywhere, and never smile, and thus, the "wierd third child/science nerd" is born.
So... pretty good guess, you think? I mean, cmon, that Science kid has to be a robot. Well let's check. According to Wikipedia, the Bill Engvall Show is
"A comedy centered on the life and work of therapist Bill Pearson (Bill Engvall) in suburban Denver, Colorado.
Engvall plays Bill Pearson, a family counselor who can’t always figure out his own family. Nancy Travis (Becker, The Jane Austen Book Club) co-stars as his wife, while Tim Meadows (Saturday Night Live, Walk Hard: The Dewey Cox Story) plays his best friend. The series also features the Pearson children, played by Jennifer Lawrence (The Burning Plain), Graham Patrick Martin (The Girl Next Door) and Skyler Gisondo (Walk Hard: The Dewey Cox Story)."
Bill, they're robots. That's why you can't figure them out.
Anyway, the reason I think this ad sucks so badly is that it is clearly trying way too hard to give us an idea of what the show is about by exaggerating the characteristics of each character with stupid props and stuff. Unfortunately they even fail in this attempt because the actors here (with the exception of King Engvall) are all so terrible (even in still photography!) that they only succeed in looking like robots. Seriously, science kid doesn't look human. And by the way, anyone who is really interested in science doesn't sit around reading big stupid books called "Science" with buterflies on the cover. But that's more a criticisms of the shows writer's and creators than the advertising department.
Until next time.
Today's Beer: Magic Hat Hocus Pocus Summer Ale. I actually REALLY like this beer. It's interesting because most beers promoted at "summer beers" are lagers, but this is an ale with a really complex, but still light, flavor.
Current Snack Obsession: Anything. I'm starving.
Tonight's DVD Time Waster: I don't know. I'm fresh out. I might have to *shudder* read a book.